Charity

The Gorilla Organisation primary charity for Monkey Money Mind

Zadeh and Schouten reveal how it’s possible to evolve the Monkey Mind and achieve desired financial futures. They understand on a psychological level why irrationality and logic are constantly at war within the mind, and they to help make sense of why exactly people do what they do with their cents. As the difference between humans and Apes is so small and Zadeh and Schouten are both supporters of protecting nature and animals, all proceeds of the book will go to charity, The Gorilla Organization (TGO). TGO takes a new community-led approach to conservation so impoverished communities in the area can earn a sustainable income without having to rely on the natural resources found in the gorilla’s forest home.

The Gorilla Organisation

Supporting charity

The Gorilla Organization is a conservation charity established in 1989 to secure the survival of the world’s last remaining gorillas in Africa. As pioneers of community-led conservation, they partner with communities surrounding the gorillas’ natural habitat. As well as safeguarding gorillas with anti-poaching patrols, The Gorilla Organization provides innovative and award winning sustainable initiatives to support the local people by developing their entrepreneurial and organic farming skills, thereby reducing their dependence of the forest and mitigating climate change. The Gorilla Organization is a UK Registered Charity 1117131 and a member of Fundraising Standards Board (FRSB).

Donate now

Any gift, no matter how small, will help us protect gorillas now and in the future. Your monthly gift by direct debit will give our projects the security they need to operate for years to come.